Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
Strange, that after I read the last bit I blogged about below I read this gem from Seth Godin.
This is a good list of things a small organization can do to beef up their web presence. I am thinking that the Rochester Opera group that my Dad is involved in, for example, could use some of these ideas. (Although they are pretty well covered on a lot of them!)