IBM Marketing Lotus Products with Lotus Knows Campaign & Idea Jam

After years of letting the great software from Lotus languish under poor marketing, IBM finally has woken up and decided to put some crowd sourcing buzz behind Lotus.  Their new campaign is going viral with a twitter hashtag of #lotusknows.  They also have a 72 hour Idea Jam site up where the community can make suggestions - tell IBM what you think.

My contribution - "Lotus Knows I need a job!"  (Ok, just interjecting a little humor into the equation.)  I personally am afraid this may be a case of too little too late, but one can hope that this will spark more interest in the IBM offerings.  Just because Microsoft is the biggest gorilla on the block does not mean its products are the best.  At any rate, I believe in being vendor independent and can admin Domino, Exchange, Blackberry, iPhone, and whatever else you throw my way.

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