Microsoft has been pumping an endless supply of dollars into its marketing and advertising initiatives around Bing, and the strategy is clearly paying off. Hype aside, Bing happens to be a very viable search alternative to Google, and offers several incentives that Google can’t compete with at the moment.
I know that more and more people are using Bing, because when I look at the statistics for my websites I can see the traffic Bing brings me each week. I have better results for certain keywords from Bing than I doo from Google. Particularly, I notice Squidoo sites (shunned by Google a few months ago) are getting traffic from Bing.
I am glad that Microsoft is making strides in breaking the headlock Google has on internet search. Neither of these companies is exactly escaping the "evil empire" designation in my opinion, for each has their own methods of squashing competition and attempting to control user behaviors, benevolently or not. However the old saw goes that competition in the marketplace benefits consumers, and I believe in this instance it is true.