Let's think for a moment about business as usual. Routines create efficiencies, processes in place ensure consistent results, and business as usual should indicate that all the process you painstakingly set up are working as planned. Business as usual means customers are buying, being billed, and money is flowing into the bank accounts. Business as usual means that employees have the tools and equipment they need to do their jobs. It means no downtime, less frustrations, and less friction.
If your business is well tuned, has a great product, and great people, business as usual is going to make you money! Interruptions and upheavals can cost valuable time and energy better spent on making customers happy.
So while your strategic thinkers are innovating and pointing out the new direction the company needs to go in, please don't forget to appreciate the profits that come with business as usual.